Ready to level up your business? While it may not be the end of your fiscal year, the end of the calendar year is the ideal time to set new objectives. Below is a list of tools and resources you can leverage for small business productivity. Here’s to an explosion of new clients and sales in 2023!
#1 Canva
Take your graphic design to the next level, without breaking the bank!
At just $14.99 per month for up to 5 team members, Canva is the top pick for most solopreneurs and small businesses.
No worries if you (or your team) aren’t artists, as Canva has over 250,000 free templates. From social media posts to business cards, posters, flyers, postcards, brochures, social media ads, eBook templates, and much more!
#2 Google My Business
When was the last time you updated or optimized your Google My Business listing? If it’s been more than a year, it’s time!
You can only have a GMB listing if you have a brick-and-mortar business. If you are an online-only business, focus on optimizing your other review site listings.
Ensure all listing information is up to date and SEO optimized and prioritize asking your clients for reviews.
#3 Email Marketing
How do you get more online reviews? With email and text marketing!
In addition to your online reviews, the New Year is the ideal time to review and re-segment your email automation. If you haven’t set up email or text automation, now is the time.
This should include a post-purchase or post-service review request. The majority of your emails should be designed to strategically nurture new leads and keep existing leads engaged.
Mailchimp remains a top pick for small businesses as it has a variety of packages and additional features.
#4 Online Ads
Take a look at your existing ad sets. Check the analytics to determine which ads need to be retired. Then, perform an A/B split test, testing existing ads against new ads. Test new headlines, images, and landing page text.
Also, perform market research and mine your analytics in search of new demographics to target in 2023.
#5 Internal Optimization
There are a variety of tools and software that will optimize your small business productivity. All of the options below have small-business and startup-friendly options.
Project management tools—PM software ensures everyone is on the same page. It provides real-time updates, scheduling, automated project alerts, and countless productivity tools. You have a variety of PM software options to choose from, with Trello and Asana being top picks.
Customer relationship management—automate your sales funnel and ensure that no lead falls through the cracks with CRM software. Many CRMs have email and text automation built in. Top picks include Salesforce and HubSpot.
Workflow automation—in addition to managing your projects, it’s time to integrate your software and eliminate redundancies with workflow automation. IFTTT is ideal for app integrations and Zapier is a top pick for workflow automation. Zapier also doubles as a CRM.
How TEK REMEDY Can Help?
Not only can TEK REMEDY optimize your small business productivity, but we can optimize your online traffic, conversions, cost per acquisition, and business processes!
As a solopreneur or business owner, you’re all about the DIY. We get it, but time is money—so grow your business by letting us do what we do best.
Website design—whether you serve a local or nationwide audience, an optimized website is essential for standing out in the crowded marketplace. We can design your initial website or refresh your existing design and layout.
Social media management—increasing your social media ad budget but not seeing results? Our strategic approach will lower your cost-per-acquisition. We can also lighten your load by managing your daily posts.
Content curation—even with tools like Canva, keeping up with your growing content needs can be overwhelming. Let us curate the graphic designs for your quarterly campaigns. We can even create animated explainer videos!
Email marketing—email marketing is so much more than sending a follow-up email or two. With the right strategy you won’t just generate more leads, but better leads. Once they’re subscribed, we nurture them along in the customer journey.
Business consulting—not sure which of the services above will help you optimize and explode your business? Reach out today to implement time and cost-effective business strategies.
When properly implemented, these tips will take your small business productivity and sales to the next level!
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